Beyonce and Jay Z Are Expecting

Rap mogul Jay-Z has teamed up with Microsoft’s Bing search engine to market his coming book “Decoded” which reveals the significance behind his lyrics and the cultural forces that helped profile his life and music. A contest relating to "Decoded" has every page of the book placed in locations relating to the makings of the page. This is a hip-hop scavenger hunt as diverse and in-depth as the man who put it together. Pages of the book will be settled in the Brooklyn neighborhood where he grew up as well as places where he’s drawn inspiration, including London.

Pages won’t in fact be hidden so much as unconventionally displayed, such as in swimming pools, on pool tables, in clothes racks or on bronze plaques. Five to ten brand new pages have just been revealed in 15 cities world wide. As well as in virtual locations on the Internet in a gaming experience established at Bing.com, Jay-Z audiences can use the site to find both the actual and virtual locations of the book pages. Texting the one-of-a-kind code found on each page enters you into a contest where you’ll be qualified to win two tickets to see a Jay-Z performance on New Year’s Eve with Coldplay in Las Vegas. WooHoo!

This is a totally genius stunt right from one of the largest hip hop legends of all time; but the contest ends November 20th. Even if you aren’t hunting for the hidden pages you should definitely buy the book that goes on sale November 16th. You’ll acquire tons of revealing Jay-Z info about his deep creative side so you can finally stop wondering and start reading.

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